Consumer Familiarity, Perspectives and Expected Value of Personalized Medicine With a Focus on Applications in Oncology

Susan Garfield; Michael P Douglas; Karen V MacDonald; Deborah A Marshall; Kathryn A Phillips


Personalized Medicine. 2015;12(1):13-22. 

In This Article


Manufacturers, clinicians and payers should begin to prepare patients and consumers to ask the right questions and educate them about how to best understand how the rapidly evolving field of personalized medicine can impact their healthcare. Incorporating the multidimensional consumer perspectives identified in this and others' research into practice planning will help stakeholders streamline current inefficiencies and ultimately realize the clinical and economic promise of personalized medicine.