The First 10 Years of Medscape, 1995-2005: From Delusion Through Vision to a Culture

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A delusion shared by many is a culture; shared by some is a cult; shared by 2 is love; but a delusion held by one is psychosis. Bill Silberg, Bob Musacchio, and I began the Internet site of the American Medical Association in August 1995,[1] and we thought we were pretty early; and we were, but Medscape was already there. Peter Frishauf was a medical journalist who became a publisher, and was also a visionary who, with a few colleagues, thought the Internet was going to be important for medical information. They began Medscape in New York [NY] on May 22, 1995.[2] Begun without funding, flourish, or bravado, it quickly began to attract readers. Medscape has always required registration and has always been free of charge to the user. It is "the online resource for better patient care." Private investors funded it from early on till fall 1999, when it went public. In 2000, Medscape merged with another public company, Medicalogic of Portland, Oregon. In December 2001, Medscape was acquired by the large WebMD. Medscape has always been intended for physicians and other health professionals in all countries, but has always welcomed consumers who choose to read what their doctors are reading. Results have been extraordinary. Many millions from hundreds of countries are registered members, roughly 60% from North America, adding nearly 3000 members worldwide every day. Not a "Web site," Medscape is a publishing platform on the Internet for credible original educational content and an aggregator-distributor of carefully chosen selections from the world of medical literature. Read it and thank Peter for founding it, and many others for nurturing and enhancing this praiseworthy open-access gem. That's my opinion. I'm Dr. George Lundberg, Editor of MedGenMed .

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